The Restaurant & Takeaway Innovation Expo

19 & 20 OCT 2022

ExCeL LONDON

Matt Snell: Speaking at the Takeaway & Restaurant Innovation Expo 2018

Matt Snell

CEO - Gusto Italian

Discounting and Guest Advocacy in the Casual Dining Sector

In this session, Gusto Italian CEO Matt Snell will discuss the deeper impact of discounting on restaurant businesses beyond impacts on profit and loss, exploring the correlation between discounting and guest advocacy. Since stopping all discounting, customer feedback scores across the Gusto Italian estate have reached record levels. Join Matt as he breaks down how the casual dining group achieved an estate-wide Net Promoter Score 25 points above the industry average.

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