Why McDonald’s is Keen to Push its Delivery Service
McDonald’s Corp has announced its plans to further expand its delivery service through UberEats into more than 2,000 locations around the country and intends offer a delivery service in 3,500 locations by the end of June.
The company’s venture into delivery comes as a result of their desire to make their services more attractive to younger consumers who would prefer their food to be brought to them.
McDonald’s CEO, Steve Easterbrook, has said that the company sees significant potential in delivery, adding that they’ve have been pleased with the results so far.
On average, McDonald’s gets most of its business during the morning or at lunchtime, experiencing quieter periods in the evening. According to Easterbrook, 60% of delivery orders come in the evening, which serves to take advantage of the traditionally quieter periods of service.
McDonald’s believes that their delivery service is more efficient than many other chains because their establishments are in such close proximity to their customers. For example, in the U.S., McDonald’s has 14,000 locations across the country and of those locations 75% of the population live within three miles of them, which is much to their advantage as it enables the global food giant to get the food to consumers very efficiently.
Importantly, speed is one of the filters that UberEats uses on its online ordering platform, so, given McDonald’s consistent ability to get orders to their customers quickly, it will feature higher on the listing on those filters.
McDonald’s has started testing its delivery service in several Florida markets and has already expanded it to other markets this year. The Company has since launched its ‘’Mcdelivery’’ service across the U.S., in New York, Fresno, Seattle, Denver, Dallas, Houston, San Antonio, Atlanta, Chicago, Columbus, Las Vegas, Miami, Orlando, Phoenix, San Diego and Tampa.
With restaurant chains across the sector looking to implement their own delivery service, delivery is currently the hottest trend in the restaurant business, so it’s no surprise that McDonald’s is looking to expand its ‘McDelivery’ service to gain its share of the spoils.