3 Tech Trends Fuelling Growth for Multi-Location Restaurants
While some trends come and go, there are three tech trends with lasting implications for multi-location restaurant growth. Multi-location restaurant operators face different operational challenges than single location operators, and should stay ahead of technology trends to grow business across all of their locations. Here are three tech trends that can integrate with point of sale (POS) platforms that have fueled growth for multi-location restaurants.
1. Mobile Apps
A branded mobile app provides restaurants an easy way to cater to and connect with customers. Mobile apps can offer a number of services, notably mobile loyalty programs and mobile ordering solutions.
There are additional benefits of adding a mobile app, including:
Minimizing order errors. Offering greater accuracy than taking orders over the phone, a mobile app lets customers enter their orders directly, double check their entries, and send the right order to the restaurant.
Maintaining order history. Apps can store information on prior customer orders, allowing for simple, seamless reordering.
Simplifying loyalty program administration. A loyalty program housed within a mobile app means nobody worry about forgotten punch cards.
Want to stay connected to your customers? Take a note from Balance Grille, a growing Pan-Asian restaurant chain that leverages a mobile app to stay connected to diners and drive sales. By adding a mobile app that incorporates communications, loyalty, and mobile ordering, Balance Grille has achieved a 17% increase in average check size. Further, Balance Grille’s diners benefit from the perks, regardless of the location they are visiting.
2. Ordering Options
Today’s diners expect a variety of ordering options. From online and mobile ordering to self-service options that speed up in-house ordering, the name of the ordering game is convenience.
General Manager of Little Star, a Bay Area pizza chain, explains the benefits of online ordering. “Imagine taking 245 orders a night and ringing every single one in. Not all the pizzas are going to come out correctly. When an order pops out through online ordering or through our third party [app] and it just prints out directly how the customer rang it in, that tells you how much better it is for the customer.”
3. Measuring and Managing Data
With 25 locations, Korean BBQ chain Gen Korean uses data for successful planning and forecasting. “Revel helps us be confident in our planning,” said Gen Korean CEO David Kim. “Looking into the next week, into the next day, into the next month, or year, we’re able to look at the previously collected data, analyze it, and use that to plan ahead. That helps in so many different ways.”
Analytics play a crucial role in managing multiple locations. Utilizing a POS system that tracks and analyzes key information, including sales data and inventory levels, enables management to have clear insights into multiple locations without needing to physically be in every location.
Revel Systems powers the ambitions of restaurants and retailers with a robust cloud-based point of sale (POS) and business management system. Improving day-to-day operations and fueling merchant growth, Revel’s streamlined ecosystem helps customers seize their future by pairing an intuitive POS with powerful management tools on a single platform.