Pizza Hut Europe/Yum! Brands
Culture, Technology and the Need for Easier
Easier is overtaking better in driving purchase intent – a customer expectation that is driven by disruption through new competitors and services. This adapt or die reality and the challenges involved requires innovation through technology, but also a cultural change to bring it to life. This session will look at the relationship between step-changing technology deployment and culture, in the journey of modernizing the delivery experience.