Adam Reid

About Adam Reid

Adam is the co-founder & CEO of PeddleSmart, the manufacturer of the FlexiQuad, the sustainable, zero-carbon, battery assisted, pedal vehicle for delivery and personal transportation. He is an experienced businessperson and over the last 30 years has supported multi-national technology corporations with skills to manage change, transition & transformation. Adam helped launch PeddleSmart in 2013, helping fund the product roadmap, market research and business development, before joining the business full-time at the start of 2019.

Adam is driven by personal experience to support the disadvantaged community. It is this passion that inspired the employment of those with barriers to work. He is 54 years old and has two grown up children and a disabled grandchild. Marcus (Adam’s son) has made the move to Scotland and leads business development. Adam is driven to make a difference and cement PeddleSmart’s zero-carbon vehicle range as the global standard for commercial last-mile urban transport.