Speakers

Natalia is the Design & Construction Director for Europe and leads KFC’s Europe Design Centre of Excellence, where she drives the implementation of global design standards across more than 35 diverse markets.

Joining KFC in 2015, Natalia has shaped the brand’s design strategy across Europe, championing the principle of “locally relevant, globally aware.” Her work ensures that global standards are consistently applied while aligning with regional development goals. She has played a pivotal role in new market entries and is now focused on accelerating growth through scalable, insight-led design strategies—bringing together teams across Europe into a unified, collaborative way of working.

With more than 20 years of international experience in Retail, QSR, and Hospitality, Natalia brings a deep passion for people and customer experience. She thrives in multicultural environments and leads with a strategic mindset, blending cultural sensitivity with business insight. Her approach to restaurant design and development is grounded in impact, relevance, and a strong commitment to brand integrity.