Speakers

Laura Willoughby MBE is the founder of the world's largest mindful drinking movement, Club Soda, and the UK's foremost expert in low and no alcohol drinks. Club Soda runs the Low & No Tasting Room in Covent Garden in London. Laura was named number 21 in 2025's Drinks Retailing's latest Top 100 Most Influential People in Drink and one of the 100 most influential women in hospitality by CODE. The Club Soda Tasting Room was Drink Retailing's Independent Retailer of the Year 2023. She is a Drink Doctor for The Caterer, an Imbibe Ambassador, and a judge for WAFA, IWSC, Great British Food Awards, Global Drinks Intel ESG Awards and Publican of the Year. Laura is a Trustee for The Drinks Trust and Equal Measures. Club Soda is the UK's mindful drinking specialist. Experts in alcohol and behaviour change, they also run the Club Soda Tasting Room & Bar in Covent Garden. The Tasting Rooms are a space for consumers to try and buy low and no alcohol drinks and for brands to connect with consumers and the trade. You can find Club Soda at joinclubsoda.com on social @joinclubsoda and at The Club Soda Tasting Rooms, 39 Drury Lane, London, WC2B 5RR