Since 2013, Neelofar has been at the helm of one of London’s most exciting and refreshing ethnic food concepts. Zabardast, the Indian Wrap Company, serves Wraps, Biryani Bar and Salads. Zabardast transforms the exquisite flavours of Indian cuisine into fresh, healthy and homemade formats ideal for the QSR market. Based on a hub and spoke model, Zabardast is set for expansion planned nationally and internationally. This rapid growth of a successful F&B business, in Neelofar’s mind, is squarely placed on nurturing and maintaining values, with the highest value being placed on people. The very values she holds in her business are the same as those she holds as a mother. She has acted as a member of local authority enterprise boards, and has been actively involved in communities.