Virality is fleeting. Strategic growth is not. That viral moment is just the start. In this talk, My Biz Niche shows how restaurants and hospitality brands can turn a one-time buzz into long-term business success. You’ll learn the difference between brand building and performance marketing, how to build a content machine that drives repeat visits, and why data (not vibes) should steer your strategy. We’ll dive into the full marketing funnel, from awareness to retention, and show you how to build a growth engine that never runs out of steam (or steam buns).