Single-use plastics, landfill and ocean litter – it’s time to get rid.

It’s time for change. It’s time for a KIND Revolution, and you can be a part of it.

UK businesses and consumers get through 3.2 billion disposable cups every year. Just under 2 billion of these won’t reach recycling bins. 1 Even this astounding number doesn’t seem to add up. Further research suggests that the UK may already use as many as 5 billion coffee cups per year, and less than 1 in 25 are recycled. 2 Whatever the number, the undisputable fact is that too many disposable cups are needlessly ending up in landfill or as ocean litter. It’s time for change.

Why not make a complete switch to reusable cups? The truth is that, as a society, we’re just not there yet. Despite best intentions, 71% of those who own a reusable cup have been known to forget to take it out with them. 3 But there is another way. A way for the convenience of single-use to workhand-in-hand with sustainable living.

CUP kind has developed a new kind of cup, and partnered with leading food and drink packaging supplier, 4 Aces, to bring it to the market. Recyclable, compostable and certified plastic-free*, these cups have done away with the plastic (PE or PLA) liners still found in so many disposables that make them harder to recycle. How? By utilising innovative aqueous barrier technology that is certified food safe, leak-proof and breaks down harmlessly.

But this isn’t just about cups. It might be where CUP kind has chosen to start, but the mission goes way beyond. CUP kind is actively involved in lobbying the government and the recycling industry to come together, invest in the correct systems and build better legislation for all. No exaggerated claims, no greenwashing, no preaching, just a true passion for change.

It’s a KIND Revolution that we can all be part of, and here’s how…

BUSINESSES – Switch up your cups! Take a stand by refusing plastic at every turn and bring your customers a sustainable solution to their everyday drinking needs. Show them that you think beyond the bottom line by offering a true, plastic-free alternative along with the means to ensure it gets recycled once they’re done.

CONSUMERS – Think reusable whenever possible but, when circumstances don’t allow, opt for single-use that’s sustainable. Ask your server if their cups are sustainable, turn up the pressure and take your business to those who listen.

Last of all – RECYCLE. It’s no use serving up a sustainable option if the cups aren’t kept inside the recycling loop. If disposed of properly, every CUP kind cup can be recycled up to seven times! The nifty QR code on every cup tells consumers how to mindfully dispose of their used cup (it’s super simple and there’s a solution for at home, at work or out and about). Businesses have the choice of cup recycling schemes or industrial composting. Whilst recycling should always be the preferred option, either method ensures CUP kind’s cups are kept out of landfill and our oceans.

That’s it. A KIND Revolution that’s literally in your hands. A movement and vision that we can all be apart of, helping create a circular economy to live sustainably today, without taking from tomorrow. Find out more about CUP kind’s KIND Revolution by visiting www.cupkind.com/kind-revolution

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1 www.zenger.news/2022/07/15/paper-cup-craze-astounding-animation-depicts-3-2-billion-disposable-cups-used-in-the-uk/

2 publications.parliament.uk/pa/cm201719/cmselect/cmenvaud/657/657.pdf

3 www.zenger.news/2022/07/15/paper-cup-craze-astounding-animation-depicts-3-2-billion-disposable-cups-used-in-the-uk/

*CUPkind cups are made from FSC®-certified, responsibly sourced virgin paperboard, which is certified plastic-free, certified recyclable, and certified as suitable for home and industrial composting.