Iceland has launched trade business catering to the professional food industry
Providing trusted, quality foods at low prices, with no fixed contracts and free delivery on orders over just £35, Iceland Trade is hoping to bridge the gap between inflexible wholesalers and the standard retail offering. Iceland Trade is already supplying both smaller independent proprietors, as well as multi-site, national chains; aiming to grow this already thriving brand of the business.
The Street Food Live trade-show is the prime event for Iceland Trade to exhibit its latest venture. Sponsoring the demonstration kitchen, Iceland Trade will allow vendors to test, and taste, the retailer’s products; showcasing how they too can adapt and enhance their own offerings.
As a market leader in sustainability, Iceland Trade will be part of the events’ Sustainability Trail. In line with today’s sustainability focused consumer climate, in January 2018, Iceland ledges to end the use of plastics in its own-label range by 2023, following on from the removal of all palm oil from its own brand food by the end of 2018.
Anthony Howard, for Iceland Trade, said: “As food experts, we are thrilled to be bringing our expertise to this sector. Our food is perfectly suited to the needs of the business buyer and we offer the best of both worlds in terms of ultimate convenience and the trusted quality of almost 50 years’ experience.
“We’re looking forward to furthering this new challenge for the business and celebrating our success at the Street Food Live trade-show.”