Get Your Restaurant Online: The Importance of Maintaining a Digital Presence

You’ve worked hard to create your restaurant. From crafting your menu to designing your brand, to all the little details that come with running your own business. You have put your heart and soul into bringing your concept to life. So why wouldn’t want to make sure guests can find you online and have a good experience when on your website?

In 2019, 77% of consumers said they check a restaurant’s website before visiting or placing an online order, and 70% of consumers said they’ve decided not to dine at a restaurant after visiting its website. These statistics make it clear that having a website is an important part of maximizing your restaurant’s visibility and reach with potential guests. As important as a website may be, creating and maintaining one takes time, labor, and money—three things restaurants don’t always have in excess. There needs to be a way for owners to grow their online presence that’s easier, less time-consuming and more affordable. Fortunately, there is, you just need the right tools.

Typically, when looking to build a website, owners will use a content management system (CMS), hire a web design agency, or forgo a website altogether and run their restaurant off of social media. While these solutions might work to some extent, they’re either time consuming, expensive, or lose you exposure to new guests. Even if none of those apply, it’s likely the tool wasn’t built specifically with restaurants in mind.

Restaurants need an online menu, direct online ordering, delivery tools, and marketing tools to build relationships with their guests. Website builders just don’t have everything you need as an owner to connect with customers, adjust to rapidly changing consumer expectations and alleviate some stress due to the labor shortage. Fortunately there is a platform that was built for restaurants that includes every feature you would need to run your business online.

Popmenu is an all-in-one digital toolkit for modern restaurants. We offer a one-of-a-kind menu technology that turns plain restaurant menus into dynamic, interactive experiences with mobile friendly design, dish reviews, high quality photos and Pops. There is direct, commission free online ordering letting guests order straight from your menu, marketing tools that spark guest loyalty, and contactless ordering tools to make dining-in safer for both guests and staff.

It’s time for building a restaurant website to be easier and more affordable. That’s why we built Popmenu, and we’re sure you’ll love it.