Inclusive Food Service Ltd
Heather Landex, International Best Selling Author "Inclusive: The New Exclusive. How The Food Service Industry Can Stop Leaving Money On The Table", Vegan, Food Safety Expert who is also allergic/intolerant herself, helps food businesses be inclusive, earn more, whilst saving time, money & effort.
• ATTRACT MORE CUSTOMERS
• EARN MORE MONEY
• REDUCE RISK
• DELIGHT YOUR CUSTOMERS
• SAVE TIME, EFFORT AND MONEY
Inclusivity - The practice or policy of including people who might otherwise be excluded or marginalized, such as minority groups.
Managing allergies, serving vegans, and considering people with dietary preferences requires excellent food safety standards. It is not just about protecting customers from risk of injury, offence or complaints. It is also about being able to promote (claim or disclaim) unique selling points, a superior customer experience and demonstrate prestige.
E.g Being capable of saving a milk allergy sufferer well, makes your establishment exclusive as many eateries have "may contain" disclaimers or more offensive signage warning allergy sufferers to avoid eating there. Many cannot adapt their menus, their staff do not understand what plant-based, vegan or lactose intolerant mean, which gives a terrible customer service experience and reduces customer confidence. If allergy sufferers have to go to extreme efforts to be served or if they receive sub-quality food, they steer where the group eats.
A shocking statistic!
23% of the UK public avoid consuming milk (for whatever reason).
Milk is the most common food allergy, intolerance and leading cause of food allergy deaths in the UK.
`Every individual matters and deserves to be served food which is safe for them to eat and be treated with respect for their beliefs, needs and choices. I believe there is an overwhelming ignorance to how big and fast growing these market segments are, in a changing World, where diversity should be embraced and not feared.`
Another shocking statistic!
80%of guests in vegan restaurants are not vegan!
People with dietary preference often dictate where a group eats. They tell their networks (vegan groups, allergy-friendly groups), they write reviews, become return customers and potent loyal marketers.
20-40% of people have a dietary preference
23% of people (in the UK) avoid eating milk (Statista 2020)
20% of people say they have a food allergy (BDA 2020)
NATASHA'S LAW, OWEN'S LAW, ELIJAH'S LAW
are named after children with food allergies killed by accident!
IT'S TIME TO WISE UP ABOUT INCLUSIVITY!
Manage food allergies
• Train your staff to understand your customers
• Organise ingredient information
• Control contamination risks
• Communicate on your menu the legalities of claims and disclaimers
• Identify your own exclusivity
• Consider the customer journey
• Get more searchability on Google, Google Maps, TripAdvisor, JustEats, HappyCow, Facebook, Instagram, LinkedIn
More info about Heather's book "Inclusive: The New Exclusive. How The Food Service Industry Can Stop Leaving Money On The Table" is available at book.heatherlandex.com
Get a signed copy at stand N26 and/or take Heather's easy quiz to see where your business may be leaving money on the table at:
Tel: +45 27280929