Children's Activity Packs

To align with this year’s theme, Craftis has developed a vibrant new range of fruit characters riding bikes, scooters, and skateboards — capturing the spirit of movement and adventure. Over 700,000 children’s activity sheets, Craftis crayons, and activity packs will be distributed to selected hospitality and leisure venues, helping the industry deliver an exceptional family dining experience during the six-week holiday period.

Each educational activity pack includes a range of puzzles and games that are inclusively designed to be suitable for children with learning difficulties and special educational needs.

Summer Wheels AR Mini Game

In addition, every activity pack provides access to the free Craftis App, where children can enjoy an interactive, augmented reality (AR) experience. The featured AR mini-game, Summer Wheels, invites children to join Apple on a fruit-collecting adventure, using their wheels to fill up each Fruit Shoot bottle with fruity goodness! Designed for repeat use, the activity pack can be taken home and enjoyed again with friends and family.

Watch our demo video: https://www.youtube.com/watch?v=voD7G7-tekI&t=3s

Craftis Crayons

New for 2025, Britvic Carlsberg customers will also benefit from our innovative double-ended crayon packs, sustainably manufactured using 100% solar-powered energy. Each child receives two double-ended crayons in place of four single crayons — a simple but effective change that helps reduce waste and our environmental impact.