Choice of Packaging – More than just a Container
It is true that food packaging serves a fundamental functional role. It preserves the food product by protecting it and extending its shelf life on their journey from production to consumption. Thus it prevents waste and also enables food to be kept fresher for longer at home with re-sealable packs, dispensing systems. But a smart and innovative business can leverage upon its packaging as part of its marketing strategy beyond its functional role and connects to the consumer in an innovative and engaging way.
Brand Identity and Equity
Packaging can be used to effectively portray a product positioning as it is often the first point-of-contact with the consumer. Packaging can be used to clearly communicate the company philosophy and brand message. Packaging design needs to be consistent with the company/product positioning and brand identity in terms of its colours, size, shape and materials. For example, if your company /product positioning is one of being environmentally responsible, then the packaging must support and sell this positioning too.
Design
• Engaging design
Packaging can be decorative with clever use of colours and shapes, thus engaging consumers beyond a functional way.
• Simplicity
The packaging design of the future lies in simplicity and getting the brand message across in a simple form – by words, typeface, shapes, colours or patterns – to rise above the advertising and commercial clutter that consumers are bombarded with continuously. The Millennials - the new consumers – are less patient with brand and building brand loyalty. They need the brand message to be clear in terms of what it stands for and promises the consumer.
Size Matters
Packaging can be used to avoid waste offering a wider range of appropriately-sized portions hence enabling smaller portions to be served. Brand loyalty can be promoted by offering packaging that is the right size for the consumer and the occasions.
Sustainable Packaging
There is increasing demand for sustainable packaging from regulators as well as consumers. Consumers are more aware of what biodegradable and recyclable packaging is and what is simply ‘greenwashing’. Packaging needs to be genuinely produced in a sustainable way.
Food packaging technology must not only play the important function of protecting food, it must keep an eye on energy and material costs and be mindful of any environmental impact such as pollution and disposal of municipal solid waste - a fine balancing act indeed.
There are many ways of showing support for sustainability through packaging:
• Promoting and encouraging the use of more plant-based packaging material;
More and more plant-based materials which are biodegradable and easily disposed off are used for packaging.
• Minimizing packaging and hence waste.
• Making sure we dispose of our packaging out carefully for collection for recycling or other treatment. We must also be mindful of the fact that recycling has its limits. Resources such as energy, water and other costs are involved to collect, sort and clean the waste. Recycling should only be an option when it saves more resources than it uses.
An ideal food package:
• needs to be made of materials that maintain the quality and safety of the food indefinitely with no degradation over time;
• is attractive;
• is convenient and easy to use while conveying all pertinent information;
• is inexpensive
• is made from renewable resources;
• generates no waste for disposal.
It is called an ideal food package as rarely can we find food packages that meet this lofty goal. Aside from wanting a packaging that is inexpensive, attractive convenient and easy to use, the most important attribute is the material it is made of and hence its successful disposal with no negative impact on the environment.
Cornware100% Biodegradable Tableware has the attributes that ticks all the above boxes.
What can cornware food packaging do for your business?
1. Brand Identity and Equity
Cornware 100% biodegradable tableware demonstrates a business that advocates and supports sustainability. Cornware tableware can be customised to raise your company profile, increase your brand visibility and let your customer know you are truly green. There are over 70 products - including plates, cutlery, cold cups, lunch boxes, bowls, trays and bags - in varying shapes, sizes and colours to choose from to adapt and create your own range of biodegradable disposables.
2. Sustainable Packaging
Cornware tableware - Cornware is made from cornstarch and yam. It is 100% biodegradable and hence one does not have to worry about which recycling bin to put it in. It is disposed off into your normal waste heading for the landfill.
It meets the ASTMD6400 D6866 and EN13432 standards. The amount of carbon dioxide released in the creation of Cornware is 72% less than conventional plastics. In fact, 95kg of carbon dioxide is released in the creation of the material granulate of cornware compared to 3.45 kg released in the creation of polystyrene.
3. Design with function
Cornware 100% biodegradable tableware range brings a breath of fresh air to the highly commoditised and mundane disposable tableware market, thus raising it to a whole new level of chicness and modernity. The Cornware range is a vanguard of contemporary chic, offering twelve vibrant colours - pale lemon hues to canary brights and buttery tones. With its range of twelve vibrant colours namely - forest green, midnight black, tangerine orange, glacier blue, ocean blue, rose red, violet, lavender, coral pink, pearl white, lime green and citron yellow to suit any occasion and purpose, Cornware offers a whole world of fashionable and practical options to choose from. Being durable, leak proof and heat resistant, it delivers high quality at a low price.
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