The Restaurant & Takeaway Innovation Expo

8 & 9 SEP 2020

ExCeL LONDON

Tips for Promoting your Restaurant

There are plenty of different places to advertise your restaurant.

But which one is the best way?

All of them!

By having a plan and tracking your results, it is easier to do the marketing for your restaurant, get more customers into your business, and have profitable campaigns that bring you more money.

When promoting your business, it is always good to market across multiple different platforms so that you can be in front of many people.  Customers will see your brand and will become familiar with it and learn to trust it when they see it many times.

Make sure that you always have the same logo and/or your business name provides brand awareness.  And you can use the same offer in as many different places as you can.

 


  
Here are some good examples of advertising your restaurant:

Local newspapers
Senior newspapers
Shopping centre newsletters
Local newsletters
School newsletters
Coupon promotions
Local sports club and/or school sponsorships
Competitions
Networking events
Facebook posts
Instagram posts
Online Food Guide sites
Your Voucher book
Local tourist guide books
Kids activity voucher books
Supermarket receipt vouchers
Groupon and online coupon sites
Joint ventures with other businesses
Newsletters to your customers via a mailing list

By advertising in many of these places, you get to capture a large customer audience, which means you will get more people coming to your restaurant and spending their dollars with you.The best way to keep track of what and where you want to advertise is your marketing plan. Every business needs to have a marketing plan or record of details. This document will keep a record of what you are doing, so it doesn’t need to stay in your head, and is easily forgotten.

 


  

The types of information that you want to have on your document are:

1.  Which platform you are using
2.  Dates of when you sign up and length of campaign
3.  How often you are required to update
4.  Amount of costs
5.  Contact details
6.  Details of promotion

Your marketing plan is a working document.  You always want to keep track of where you are advertising and how much money you are spending on these campaigns. Once you are comfortable with this procedure, the next step is to starting getting the analytics or return-on-investment for the money you spend.

It is important to do the reporting so you can clearly see the results of each campaign.

The best reports to review are:

1. Sales per campaign
2  Customer acquisition per campaign
3.  Profit per campaign
4.  Campaign comparison reports
5.  Date range reports

It is only when you start to track the results of any advertising or promotion of the restaurant; that you can actually really know what is going on.

Having these results gives you the real story of what has happened with the campaign. When you actually know what is going on with the real results, then it is so much easier to make decisions.

Results put into a report format, makes it easier to view and compare.  You can clearly see the marketing analytics data that you need to make decisions on any of your campaigns, and find more ways to make money in your business.

Get int touch: Maralytics

www.maralytics.com
support@maralytics.com

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