Key benefits to upgrading your technology

Times are changing, and digital menu technology is the direction every business from restaurants, airports, hotels to retail stores and casinos will absorb for new opportunities for building customer loyalty and heightening brand engagement. What are key benefits upgrading your technology will bring your business? 

Revenue Increase:
Having a fun, intuitive user interface makes it an easy interactive experience for a guest or server. From mouth-watering digital imagery to promotional messages, a digital menu will encourage add-on purchasing. A merchandized menu and guided table marketing will increase guest check averages. Order accuracy will increase, and table turns will improve because the order and service process itself is faster. 

Cost Control:
Devices that handle the payment process for your services will in many cases eliminate the need for a designated cashier or anyone to take orders (especially true for fast service restaurants). In full service restaurants and other establishments, far fewer servers are needed as efficiency increases. Letting customers order and pay on their own will increase customer self-service with mobile apps and kiosk sales. Most importantly, an upgrade to this technology will reduce fraud and charge backs with secure EMV-ready devices and services. 

Boost Loyalty:
Upgrading your technology will help your business develop and foster stronger relationships with customers by enhancing your guests’ experience with digital menu tools that provide better, faster service. For your guest, the intuitive digital menu interface makes finding what they want a fun, easy and interactive experience, leading to greater repeat business and increased customer loyalty. 

Comply with EMV Standards:
Everyone wants to keep important personal information safe and with advanced technology, devices can take both magnetic and chip credit cards, updated systems employ secure P2P encryption to thoroughly protect customer credit card and personal information. Wrap it together with agnostic devices by selecting from a variety of tablets and kiosk solutions that represent your brand and requirements all available on iOS, Android and Windows operation systems. 

Integrations with Third-Party Companies:
Having technology that is committed to being completely agnostic, working with every POS system, every payment processor and gateway, as well as loyalty solution providers is key. This introduces a smooth process to a better product and overall business.

All these benefits come back to creating a better guest experience to drive a higher ROI. eTouchMenu provides more agnostic options for brands to select the right combination of equipment, integrations, and payment flexibility that cover each of the above key factors and are proven to benefit your business in distinct ways. Request a free demo today!

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