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19 & 20 NOV 2019



Ridiculously Rich by Alana

Ridiculously Rich by Alana offers luxury handmade treats nationwide. Beginning as a self-taught chocolatier at the young age of 16 in a small country kitchen in Wales, the luxury handmade cake business now known as Ridiculously Rich by Alana was born. With Delicatessens and Food Festivals nationwide loving her delicious tray bakes, Alana went on in 2016, after proving herself to be business-minded, adaptable and astute, to beat 17 other candidates and became Lord Sugar`s business partner. Since then Alana has taken on over 50 Brand Ambassadors across the UK and opened up a brand new way for others to join her business to take her delicious cakes to high end Cafe's, Deli's and Farm Shops nationwide with the brand new Grab and Go bars designed especially for wholesalers large and small.

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